“Stop fighting Mother Nature! Learn to work with your waves and you'll learn to love your curly hair. I believe curls are bold, natural, vibrant, classic - they are works of art!"
-Ouidad

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Ouidad is a stylist, salon owner, mother, author and educator who pioneered the curly hair industry. In 1982 after years of struggling with her own curls, Ouidad opened the first salon in the country to cater only to curly hair. With her trademarked cutting technique and a specialized product line of award winning formulas, Ouidad is dedicated to instilling confidence in curly haired women everywhere.
Carving and Slicing is an exclusive cutting method only available at a select network of certified salons. Developed by Ouidad, the Carve & Slice method involves strategically cutting at the curvature of the curl pattern, allowing the hair to flow. The result is well defined ringlets that fit gently into each other like puzzle pieces creating healthier, more manageable curls.
As the first-ever line developed specifically for curly hair, Ouidad products deliver healthy, curly hair for life. The formulations are gentle, moisturizing and water-soluble and work from the inside out to transform hair into its healthiest condition. Feeding hair what it needs-moisture, proteins, amino acids-helps it to look its best and perform over the long term.